Branding & design

Olins, Wally. (7 of 19). The Oral History of Wolff-Olins

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  • Type

    sound

  • Duration

    0:31:24

  • Shelf mark

    C1015/08

  • Subjects

    Branding

  • Recording date

    2001-11-05, 2001-12-14

  • Is part of (Collection)

    Oral History of Wolff Olins

  • Recording locations

    Interviewee's home, Reading

  • Interviewees

    Olins, Wally, 1930-2014 (speaker, male)

  • Interviewers

    Roberts, Melanie (speaker, female)

  • Abstract

    Part 7: Wally Olins [WO] continues to reflect on his education and its limiting attachment to deference and hierarchy, and beyond that into early adulthood. Expands on society's lack of interest in the sort of drive that he values and the discomfort this caused him early on. WO discusses the problem of knowing what to do after school and the kind of direction that school gave going on to talk about being inspired to go into the advertising world as a result of seeing a film. Describes the selection process to get into St. Peter's Oxford where he went after National Service. Remembers adolescence and its difficulties as well as assumptions boys made about girls. Clothes described as miniature adult with no branding. Talks about National Service starting in the Royal Welsh Fusiliers and then being commissioned into a tank regiment. Tells of attempted homosexual rape by an officer. Mentions first relationship during National Service with a German girl.

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