Branding & design

Olins, Wally. (11 of 19). The Oral History of Wolff-Olins

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  • Type

    sound

  • Duration

    0:29:30

  • Shelf mark

    C1015/08

  • Subjects

    Branding

  • Recording date

    2001-11-05, 2001-12-14

  • Is part of (Collection)

    Oral History of Wolff Olins

  • Recording locations

    Interviewee's home, Reading

  • Interviewees

    Olins, Wally, 1930-2014 (speaker, male)

  • Interviewers

    Roberts, Melanie (speaker, female)

  • Abstract

    Part 11: Wally Olins [WO] continues talking about Repsol and his method of selling corporate identity to them. Returning to India talks about travelling, including to Kashmir, and the way the experience tuned his historical sensibilities. Talks about attitudes of the English and the Indian in the post-partition period. Tells general anecdotes about his experiences in Bombay including where cultural oddities, such as astrology, affected work. Remarks on how useful his ability to make friends has been. Describes the problems of how to target creatively in a culture other than his own. Tells anecdote about selling fertilisers to peasant communities. Talks about the ways in which India influenced him visually, both positively and negatively, going on to discuss the rich/poor divide and the effects of colonialism.

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