Branding & design
Olins, Wally. (12 of 19). The Oral History of Wolff-Olins
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Oral History of Wolff Olins
Interviewee's home, Reading
Olins, Wally, 1930-2014 (speaker, male)
Roberts, Melanie (speaker, female)
Part 12: Wally Olins [WO] Talks about various visits from India by plane which leads to a discussion of the problems of communication within India and the effect this had on his relationship with Benson's Head Office in London. Talks generally about starting a family and health issues raised by living in India. Goes on to describe why he left Benson's in Bombay and the possibilities that were available. On being asked to start a design business called CAPS Design in London. Expands on the reasons for its failure explaining the background of the company to its parent company. Describes the sense of having lost his way at this point when comparing himself with contemporaries, identifying spending these key years in Bombay as a mistake in terms of external perceptions of working in a relative outpost. Talks of the difficulty of getting another job, how low he felt at this time and how supportive Renata was. Recounts how he got out of this corner by persuading a contact that he should act for him as a marketing advisor. This direction led to his meeting Gross and Geers who suggested the three of them set up an advertising company, Geers, Gross, Olins. Talks of how Gross's invention of the Spiller's flour graders for another company led to his leaving the company. WO talks about one of his own clients during this period being Main Wolff. Goes on to describe leaving the advertising agency and joining Main Wolff even though their finances were extremely precarious. Gives his first perceptions of the company and those that worked for it and what he felt he could do for it.