Branding & design

Olins, Wally. (16 of 19). The Oral History of Wolff-Olins

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  • Type

    sound

  • Duration

    0:31:28

  • Shelf mark

    C1015/08

  • Subjects

    Branding

  • Recording date

    2001-11-05, 2001-12-14

  • Is part of (Collection)

    Oral History of Wolff Olins

  • Recording locations

    Interviewee's home, Reading

  • Interviewees

    Olins, Wally, 1930-2014 (speaker, male)

  • Interviewers

    Roberts, Melanie (speaker, female)

  • Abstract

    Part 16: Wally Olins [WO] continues talking about Doug Hamilton including his success as a Creative Director and his antagonism towards WO after the management buy-out. Returns to the development of Wolff-Olins Hamilton and Wolff-Olins Smythe and how they managed their finances in relation to the parent company and the problems that occurred when John Smythe demanded greater financial autonomy. This leads to a discussion of power bases within the company as well as the skills required to be an effective leader. More about the management buy-out team and how it was selected, as well as gaps in their vision particularly in relation to expansion beyond the UK. WO gives account of why he wanted the management buy-out team to sell when it did. This leads to a description of what Wally took out of the company over time including sharing of equity at various times and at the moment Omnicom bought Wolff-Olins. Expands on living on expenses during periods of high taxation.

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