Branding & design

Olins, Wally. (17 of 19). The Oral History of Wolff-Olins

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The British Library Board acknowledges the intellectual property rights of those named as contributors to this recording and the rights of those not identified.
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  • Type

    sound

  • Duration

    0:29:59

  • Shelf mark

    C1015/08

  • Subjects

    Branding

  • Recording date

    2001-11-05, 2001-12-14

  • Is part of (Collection)

    Oral History of Wolff Olins

  • Recording locations

    Interviewee's home, Reading

  • Interviewees

    Olins, Wally, 1930-2014 (speaker, male)

  • Interviewers

    Roberts, Melanie (speaker, female)

  • Abstract

    Part 17: Wally Olins [WO] continues talking about the growth and value of the company over time and who took what out of it. Mentions various external offers for the company before the Omnicom takeover, including his own lack of desire to follow through, not least because of having to continue to work through an earn-out period. This leads to discussing the management buy-out period and the other contenders who at that time which were WPP and Futurebrand. Talks about evaluating the implications of the management buy-out. Refers to earlier financial problems within Wolff-Olins happening at the same time as WO received a huge tax bill as the result of a failure of advice by Binder Hamlyn. This leads to a discussion of the financial circumstances surrounding the end of his first marriage and how the management buy-out resolved a debt problem. Continues talking about managing his financial affairs and earning independently from WO. Expands on his financial settlement from the Omnicom takeover. Talks a little about Omnicom as an organisation.

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