Branding & design

Chong Huang, Tay (6 of 30) Oral History of Wolff Olins.

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  • Type

    sound

  • Duration

    00:31:30

  • Shelf mark

    C1015/21

  • Subjects

    Branding

  • Recording date

    2002-01-25; 2002-03-12; 2002-04-12; 2002-09-12; 2002-09-16; 2002-10-01

  • Is part of (Collection)

    Oral History of Wolff Olins

  • Recording locations

    Wolff Olins offices, London

  • Interviewees

    Chong Huang, Tay, 1952- (speaker, male)

  • Interviewers

    Roberts, Melanie (speaker, female)

  • Abstract

    Part 6: Tape 3 (F10717) Side B: Describes school as relatively regimented; lacking in humour; anecdote of being caned for normal high spirits- Report cards; exams etc- Good preparation for real world but not necessarily creative for people- Suggests very academic approach in Asian schools with little discussion allowed or expected- Relates to UK experience and to differences in family relationships in Britain and in Chinese families- Surprise and pleasure at seeing equality between father and son- Describes a degree of bullying which had to be coped with- On being first generation being born out of China- On not rebelling outwardly being part of the culture that TCH inherited and how he managed that- Explains how this has evolved into adult negotiations both within private and business life- Gives a current example where he re-joined a job on returning from stint in New York- Needing to be open and practical to function in Wolff Olins- Not being over directed by parents in terms of career choice- Applying to colleges in Britain to study art and ending up being offered a place at Bradford College of Art-

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