Branding & design

Chong Huang, Tay (8 of 30) Oral History of Wolff Olins.

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  • Type

    sound

  • Duration

    00:31:23

  • Shelf mark

    C1015/21

  • Subjects

    Branding

  • Recording date

    2002-01-25; 2002-03-12; 2002-04-12; 2002-09-12; 2002-09-16; 2002-10-01

  • Is part of (Collection)

    Oral History of Wolff Olins

  • Recording locations

    Wolff Olins offices, London

  • Interviewees

    Chong Huang, Tay, 1952- (speaker, male)

  • Interviewers

    Roberts, Melanie (speaker, female)

  • Abstract

    Part 8: Tape 4 (F10718) Side B: Expands on the necessity for designers being able to conceptualise and orchestrate an idea rather than draw, suggesting drawing skill could be a handicap- Importance of making a living- Learning a lot of technical skills when working pre college for an advertising agency in KL which were useful for demonstrating ideas- Highly thought of at LCP- Heroes amongst American designers as well as those at Pentagram- Art heroes included pop artists such as Warhol and Lichtenstein- Influence of pop culture generally in the early seventies- On seeing graphic design as a good general education as it includes all aspects of the creative and the practical- Gives an example of a typical project- Doing visual research and life classes- Mentions changes in technology affecting way things are produced- Sees loss of skill in current methods- Lack of drawing skills influencing solutions- Mentions finding part time tutors the most interesting- Dislike of student unions and all that implied at that time- Relates to his sense of duty as well as his family's history- Getting his satisfaction from achieving- Parents' not talking about the cultural revolution- His learning about it from books- UK system offering a sympathetic ear whereas in the East you just got on with it- Getting first job with McCann Erickson in KL through tin mining engineer brother- Talks about this experience, moving from being unpaid to paid- Late sixties political uprising necessitating a change in advertising in terms of racial difference and language-

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