Branding & design

Chong Huang, Tay (9 of 30) Oral History of Wolff Olins.

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  • Type

    sound

  • Duration

    00:31:27

  • Shelf mark

    C1015/21

  • Subjects

    Branding

  • Recording date

    2002-01-25; 2002-03-12; 2002-04-12; 2002-09-12; 2002-09-16; 2002-10-01

  • Is part of (Collection)

    Oral History of Wolff Olins

  • Recording locations

    Wolff Olins offices, London

  • Interviewees

    Chong Huang, Tay, 1952- (speaker, male)

  • Interviewers

    Roberts, Melanie (speaker, female)

  • Abstract

    Part 9: Tape 5 (10719) Side A: Failing in third year at LCP through pushing the boundaries too far- Having degree downgraded as not handed in history of art dissertation- Marking problems in the final year resulting in no students going on to RCA that year- Having to do an extra year to get permanent residency- Did advanced typography in this extra year- Explains what advanced typography involved- New head of department during this year was FHK Henrion who was considered to be the grandfather of corporate identity- Describes him as Wally before Wally- Talks about his practice, Henrion Design Associates and their clients- Tells anecdote of how he came to work for Henrion after asking FH directly for an interview- TCH's desire to extend the design concept beyond the logotype to an encapsulating design language- Finding Henrion and his wife Marion like mentors- Working for them for six years- Talks about first salary relating it to parents' generous allowance- Meeting his heroes at work- Importance of his being a designer- Starting as a designer but doing own artwork- Small practice; design centred rather than strategic- First job working on tulips for interior of KLM aircraft- Describes small scale family set up- Richards Rogers building Henrion an extension for his mistress who moved in after first marriage broke up- Office also in modern extension to a Georgian house- Lack of space meant that stairs were a narrow footfall style- Commenting early jobs, including City identity for Brunswick, all having some significance; working from initial analysis to design manual- Explains what a design manual might include- Little client contact as very hierarchical- Suggests different to WO- Company finally sold to senior people triggering his move with Henrion's support-

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