Branding & design

Chong Huang, Tay (11 of 30) Oral History of Wolff Olins.

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  • Type

    sound

  • Duration

    00:29:30

  • Shelf mark

    C1015/21

  • Subjects

    Branding

  • Recording date

    2002-01-25; 2002-03-12; 2002-04-12; 2002-09-12; 2002-09-16; 2002-10-01

  • Is part of (Collection)

    Oral History of Wolff Olins

  • Recording locations

    Wolff Olins offices, London

  • Interviewees

    Chong Huang, Tay, 1952- (speaker, male)

  • Interviewers

    Roberts, Melanie (speaker, female)

  • Abstract

    Part 11: Tape 6 (F10860) Side A: Explaining domestic arrangements after TCH and his partner had split up- Returning to rift between advertising and corporate identity world at the time graduated from LCP- Suggests converging more in recent years with advertising becoming more subtle- Describes impact of going to Wolff Olins for the first time (around 1984)- Being seduced by environment and the informality as well as the sense of it being grown up- WO actively recruiting at this time- TCH believing experience at WO would benefit Tay Walker Izard- Describes being made an offer and being invited to Paris Christmas party but not going- Mentions Jane Scruton's interest in the large number of Sagittarians within the company- Wolff Olins looking for the fit when recruiting- Jane's role- Surprise at discovering JS cutting Wally's hair one day- Talks about difference between Design Director and Creative Director with CD having a wider brief- Explains how Val Allam's role as DD devolved down to Steve Howell after MW left as CD- VA taking over the professionalising of project management- Finding WO well structured with people being given considerable responsibilities- Up to you ethos-

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