Branding & design

Chong Huang, Tay (15 of 30) Oral History of Wolff Olins.

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  • Type

    sound

  • Duration

    00:31:27

  • Shelf mark

    C1015/21

  • Subjects

    Branding

  • Recording date

    2002-01-25; 2002-03-12; 2002-04-12; 2002-09-12; 2002-09-16; 2002-10-01

  • Is part of (Collection)

    Oral History of Wolff Olins

  • Recording locations

    Wolff Olins offices, London

  • Interviewees

    Chong Huang, Tay, 1952- (speaker, male)

  • Interviewers

    Roberts, Melanie (speaker, female)

  • Abstract

    Part 15: Tape 8 (F11015) Side A: Continues talking about the new structure of Finnish bank Merita and the problems they had with finding the perfect name- Relationship with the bank coming to an end over WO working for the opposition- Stresses the loyalty of the Finns- Describing various aspects of working for Union Bank of Finland- Naming the large team working on the Solo (direct banking) part of the project which included a 3D aspect- Creating an after hours lobby as well as launching the brand in conjunction with local people working on the implementation- On who would have been interviewed including senior people- Supportive clients- Bank being a leader in this field- Solo's relationship to bank the same as that of First Direct to Midland- Background to design concept- Describes bright yellow modern button which could also be used as a lit sign- Still being used twelve years on- Largest internet bank in the world- Explains how this was achieved- Explains mutability of roles at Wolff Olins and how this was involved in his moving from design to consultancy with the Finnish bank project being important in this move- Examines own relationship to design practice as well as where the client relationship might affect outcomes-

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