Branding & design

Chong Huang, Tay (16 of 30) Oral History of Wolff Olins.

  • Add a note
    Log in to add a note at the bottom of this page.
  • All notes
  • My notes
  • Hide notes
Please click to leave a note

The British Library Board acknowledges the intellectual property rights of those named as contributors to this recording and the rights of those not identified.
Legal and ethical usage »

Tags (top 25):
(No tags found for this item)
  • Type

    sound

  • Duration

    00:30:49

  • Shelf mark

    C1015/21

  • Subjects

    Branding

  • Recording date

    2002-01-25; 2002-03-12; 2002-04-12; 2002-09-12; 2002-09-16; 2002-10-01

  • Is part of (Collection)

    Oral History of Wolff Olins

  • Recording locations

    Wolff Olins offices, London

  • Interviewees

    Chong Huang, Tay, 1952- (speaker, male)

  • Interviewers

    Roberts, Melanie (speaker, female)

  • Abstract

    Part 16: Tape 8 (F11015) Side B: Mentions that for people who want clarity Wolff Olins not ideal as staff not told what to do- Self-motivation important- Tough but productive environment- Returning to Finnish bank job- Finland becoming second home- Being drawn into Finnish culture- Reticent personality of Finns- Modern homes- High standard of living- Setting fees for banking project with agreement to charge monthly with a final reconciliation- Planning project with two scenarios, one with the merger with Consalis, one without- Finding the name, Merita, being followed by how to launch identity and then to implementation- Describes how concept introduced; planning final signage switch- Expands on whole process including what name might signify, tone of voice, etc- Explains double link image for the bank with one link in granite and one link in wood- Relates to Finnish craft heritage and yin and yang of natural environment in Finland- Importance of sauna in Finnish culture even on business premises as a symbol of democracy and equality- Importance of women in business and society in Finland- Equates sauna to church-

  • Metadata record:

    View full metadata for this item