Branding & design

Chong Huang, Tay (17 of 30) Oral History of Wolff Olins.

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  • Type

    sound

  • Duration

    00:31:27

  • Shelf mark

    C1015/21

  • Subjects

    Branding

  • Recording date

    2002-01-25; 2002-03-12; 2002-04-12; 2002-09-12; 2002-09-16; 2002-10-01

  • Is part of (Collection)

    Oral History of Wolff Olins

  • Recording locations

    Wolff Olins offices, London

  • Interviewees

    Chong Huang, Tay, 1952- (speaker, male)

  • Interviewers

    Roberts, Melanie (speaker, female)

  • Abstract

    Part 17: Tape 9 (F12201) Side A: Talking about initially developing design concept in relationship with client- Describes as inter-active- Relates to bank project process where they proposed a blue water image and the hard soft link partnership image- Working on computers at this time- Presenting basic concept and working up from that- Implementation complex but WO knew how to work in Finland by then- Describes extreme openness and lack of a class system in Finland and how this affected access etc- Tells anecdote relating to this- Client supporting WO's dealings with Finnish agencies during the implementation stage- Gives an example- Problems of the relationship between branders and advertisers citing Orange as a rare success and importance of client to this sort of success- Talking about satellite companies to Wolff Olins- Relating expansion and contraction at WO to economic circumstances- Believes in accepting this and mentions in any case normally working in teams so overall size of company irrelevant- On not wishing to work South of Holland again; finding Mediterranean cultures very difficult- Explains frustrations of working in Spain relating to a bank merger where they clung to a traditional name joining solution- Describes process of gaining wider managerial experience as a result of Steve Howell's leaving which resulted in TCH choosing to take on a temporary role managing the design resource-

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