Branding & design

Chong Huang, Tay (18 of 30) Oral History of Wolff Olins.

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  • Type

    sound

  • Duration

    00:20:59

  • Shelf mark

    C1015/21

  • Subjects

    Branding

  • Recording date

    2002-01-25; 2002-03-12; 2002-04-12; 2002-09-12; 2002-09-16; 2002-10-01

  • Is part of (Collection)

    Oral History of Wolff Olins

  • Recording locations

    Wolff Olins offices, London

  • Interviewees

    Chong Huang, Tay, 1952- (speaker, male)

  • Interviewers

    Roberts, Melanie (speaker, female)

  • Abstract

    Part 18: Tape 9 (F12201) Side B: Explains how what started as a temporary role managing the design resource extended to more than three years- TCH acting as a facilitator in a difficult role at a difficult time- Unravelling a clique culture- Initial decision to create three Design Directors in Stuart Jane, Doug Hamilton and Hans Arnold devolving down to Stuart Jane as Creative Director for a year followed by Doug Hamilton- At this time TCH moved on going to the consultant's floor- Having to make a number of redundancies in the design area- Explains the gap in the Creative Director role after Michael Wolff left- Mentions at this time consultants were also project leaders- Returns to talking about Madrid office- Mainly using designers from UK- Particular skill as trouble-shooter- Talks about Jacob Benbunan's problems running a satellite office away from London particularly when not entirely supported by the London operation- TCH questioning why Madrid and Lisbon chosen as European bases, preferring Germany or even France- New York as the right base for an international WO- Working with Brian Boylan on job in Holland- Mentions good work play balance- Going on unpacking different countries' work cultures-

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