Branding & design

Chong Huang, Tay (19 of 30) Oral History of Wolff Olins.

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  • Type

    sound

  • Duration

    00:31:27

  • Shelf mark

    C1015/21

  • Subjects

    Branding

  • Recording date

    2002-01-25; 2002-03-12; 2002-04-12; 2002-09-12; 2002-09-16; 2002-10-01

  • Is part of (Collection)

    Oral History of Wolff Olins

  • Recording locations

    Wolff Olins offices, London

  • Interviewees

    Chong Huang, Tay, 1952- (speaker, male)

  • Interviewers

    Roberts, Melanie (speaker, female)

  • Abstract

    Part 19: Tape 10 (F12202) Side A: Mentioning PHS was the advertising company working on Solo project in Finland- TCH gives background to selecting them as a young team working on a very new product in the banking arena- Giving background to Steve Howell's departure and the surprise that someone as entrenched in the business would be leaving- Describes SH's style as a man's man with own clique and independent designers beyond that- Shock as well as sense of liberation on his leaving as held large amount of control- Compares to wider breaking down of political regimes at the same time- Describes WO as highly political organisation- Dividing responsibility between TCH as day to day manager with Stuart Jane, Doug Hamilton, and Hans Arnold as design heads- Achieving opening up process through consultation; away days- Mentions large resource of up to forty five art-workers and designers at this time- Later WO reducing staff from one hundred and sixty to ninety in one day with design resource losing fifteen to twenty people- Three design heads finding it difficult to work together; explains political background to Stuart Janes' being made Creative Director- Not working out after a year and a half- More politics arising when John Williamson returning from Addisons bringing Lee Coomber with him and also wishing to bring Ian Hay back on board- More on how Stuart Janes fitted into the organisation- Creative Director role going to Doug Hamilton and SJ leaving after six months- Describing Doug's style- Mentions WO keen to give people a fair chance if they put their hands up for something- More on the whole Creative Director issue and the need for someone to be in that role at this time- On why not going out of the company to fill the role-

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