Branding & design

Chong Huang, Tay (20 of 30) Oral History of Wolff Olins.

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  • Type

    sound

  • Duration

    00:31:24

  • Shelf mark

    C1015/21

  • Subjects

    Branding

  • Recording date

    2002-01-25; 2002-03-12; 2002-04-12; 2002-09-12; 2002-09-16; 2002-10-01

  • Is part of (Collection)

    Oral History of Wolff Olins

  • Recording locations

    Wolff Olins offices, London

  • Interviewees

    Chong Huang, Tay, 1952- (speaker, male)

  • Interviewers

    Roberts, Melanie (speaker, female)

  • Abstract

    Part 20: Tape 10 (F12202) Side B: Brian Boylan's support for Doug Hamilton in role of Creative Director and generally- Describes Doug Hamilton's varied impact on the company as well as his own evolving relationship with him- TCH choosing to leave his role as manager of the design resource at the moment DH became CD, moving into client work on the consultancy side- Talks about DH working well with WRCS (the advertising agency) on the Orange project- Expands on the politics of the design group at this time- Expands on problems of who leads projects when needs change over the length of a project, mentioning that solutions have changed at various times in an attempt to find a constant link for the client- Defines difference between account management and consultancy- Explains current strategy to keep account management as a separate resource describing it as suiting good times but being too cumbersome during times of recession- Positive experience of working with Brian Boylan both on and off the job- Describes the difference between working with Wally Olins and Brian Boylan-

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