Branding & design

Chong Huang, Tay (21 of 30) Oral History of Wolff Olins.

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  • Type

    sound

  • Duration

    00:31:20

  • Shelf mark

    C1015/21

  • Subjects

    Branding

  • Recording date

    2002-01-25; 2002-03-12; 2002-04-12; 2002-09-12; 2002-09-16; 2002-10-01

  • Is part of (Collection)

    Oral History of Wolff Olins

  • Recording locations

    Wolff Olins offices, London

  • Interviewees

    Chong Huang, Tay, 1952- (speaker, male)

  • Interviewers

    Roberts, Melanie (speaker, female)

  • Abstract

    Part 21: Tape 11 (F12203) Side A: Continues talking about very different experiences of working with Wally Olins and Brian Boylan- Gives their different styles in front of a client with Wally being humorous, compelling, authoritative, relating job to aspects of real life- Equates Wally with an establishment approach with Brian being more edgy in his approach, linking to contemporary culture and identifying more closely with clients' perspective- Suggests they worked well together although they may not wish to admit it- Expands on this- Perspective on the build up to Wally Olins and Jane Scruton leaving the company including a brief period where the company thought of going public- Explaining that from late 1980s the company was being approached in terms of being bought out- Describes management buyout team occurring at the same time as external offer from Interpublic being made (1997)- TCH mentions that for a brief moment a second MBO team formed and then was abandoned- Wally Olins, Jane Scruton and Brian, the principal shareholders, deciding that healthier for the company to sell it to the in house team-

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