Branding & design

Chong Huang, Tay (22 of 30) Oral History of Wolff Olins.

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  • Type

    sound

  • Duration

    00:30:25

  • Shelf mark

    C1015/21

  • Subjects

    Branding

  • Recording date

    2002-01-25; 2002-03-12; 2002-04-12; 2002-09-12; 2002-09-16; 2002-10-01

  • Is part of (Collection)

    Oral History of Wolff Olins

  • Recording locations

    Wolff Olins offices, London

  • Interviewees

    Chong Huang, Tay, 1952- (speaker, male)

  • Interviewers

    Roberts, Melanie (speaker, female)

  • Abstract

    Part 22: Tape 11 (F12203) Side B: TCH talks about the post MBO period and how the new team introduced itself- Main Board changing to MBO team (Kate Manasian, Brian Boylan, Doug Hamilton, John Williamson, Charles Wright) and Wally Olins- Others standing down included Tay Chong Huang, Brian Partington, Hans Arnold, Jacob Benbunan and Joan Miguel Braz-Frade- Mentions some negative feelings about the financial implications of the MBO so although feeling protected some also felt dubious about motives- New visual style being developed; younger, brighter, more colourful- Clients and staff loving the change- Remembers only three brochures being produced by WO in twenty years as difficult to find consensus on how to present work- New internal and external brochures being produced at this time- Problems arising out of attempts to retain senior staff by creating a secondary board with up to seventeen people including TCH on it- This group beginning to challenge the MBO team who did not respond well- Split of responsibilities within the MBO team- Mentions that when designers are on a high the consultants are not and vice versa- This good moment in that both teams were very strong- Expands on emerging rift between first and second boards with several people leaving as a result- More on the financial politics of the MBO and its relationship to these departures- TCH leaving London at this time so less aware of problems-

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