Branding & design
Chong Huang, Tay (24 of 30) Oral History of Wolff Olins.
The British Library Board acknowledges the intellectual property rights of those named as contributors to this recording and the rights of those not identified.
Legal and ethical usage »
2002-01-25; 2002-03-12; 2002-04-12; 2002-09-12; 2002-09-16; 2002-10-01
Is part of (Collection)
Oral History of Wolff Olins
Wolff Olins offices, London
Chong Huang, Tay, 1952- (speaker, male)
Roberts, Melanie (speaker, female)
Part 24: Tape 12 (F12204) Side B: Talking more about working in Europe and the problems it presents- Suggests remote projects only successful as one off- For sustained relationships need to be based in country in question- Referring to difficulty of finding good foreign partners to take WO further into the country- Thinking behind opening New York market- Three markets US, Far East and Europe with the first two squeezing Europe before the recession hit- Finding competition international and needing to match them- TCH, Heather Wolff and Jonathon Knowles setting up NY office- Wishing to transplant the DNA of the London office- Problems of finding good designers in NY- Mentions several of Steve Howell's group had emigrated to NY- TCH and others working across the two countries- Tries to describe what the WO culture is and efforts made to replicate the physical environment- Beneficial for staff coming over short term- Difficulty of getting American staff to adopt Wolff Olins ways- Sent some over to Britain for induction- Talks about setting up office initially and building team- Growing quickly initially during dot-com boom- Pleasure in breaking even after initial significant investment- Dot-com bubble bursting- Blue chip clients largely preferring established companies- Mentions Kate Manasian's approach changing over time-