Branding & design

Chong Huang, Tay (24 of 30) Oral History of Wolff Olins.

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  • Type

    sound

  • Duration

    00:31:30

  • Shelf mark

    C1015/21

  • Subjects

    Branding

  • Recording date

    2002-01-25; 2002-03-12; 2002-04-12; 2002-09-12; 2002-09-16; 2002-10-01

  • Is part of (Collection)

    Oral History of Wolff Olins

  • Recording locations

    Wolff Olins offices, London

  • Interviewees

    Chong Huang, Tay, 1952- (speaker, male)

  • Interviewers

    Roberts, Melanie (speaker, female)

  • Abstract

    Part 24: Tape 12 (F12204) Side B: Talking more about working in Europe and the problems it presents- Suggests remote projects only successful as one off- For sustained relationships need to be based in country in question- Referring to difficulty of finding good foreign partners to take WO further into the country- Thinking behind opening New York market- Three markets US, Far East and Europe with the first two squeezing Europe before the recession hit- Finding competition international and needing to match them- TCH, Heather Wolff and Jonathon Knowles setting up NY office- Wishing to transplant the DNA of the London office- Problems of finding good designers in NY- Mentions several of Steve Howell's group had emigrated to NY- TCH and others working across the two countries- Tries to describe what the WO culture is and efforts made to replicate the physical environment- Beneficial for staff coming over short term- Difficulty of getting American staff to adopt Wolff Olins ways- Sent some over to Britain for induction- Talks about setting up office initially and building team- Growing quickly initially during dot-com boom- Pleasure in breaking even after initial significant investment- Dot-com bubble bursting- Blue chip clients largely preferring established companies- Mentions Kate Manasian's approach changing over time-

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