Branding & design

Chong Huang, Tay (25 of 30) Oral History of Wolff Olins.

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  • Type

    sound

  • Duration

    00:31:21

  • Shelf mark

    C1015/21

  • Subjects

    Branding

  • Recording date

    2002-01-25; 2002-03-12; 2002-04-12; 2002-09-12; 2002-09-16; 2002-10-01

  • Is part of (Collection)

    Oral History of Wolff Olins

  • Recording locations

    Wolff Olins offices, London

  • Interviewees

    Chong Huang, Tay, 1952- (speaker, male)

  • Interviewers

    Roberts, Melanie (speaker, female)

  • Abstract

    Part 25: Tape 13 (F12205) Side A: Referring to Kate Manasian's meticulous style- Expands on this and relates to others' approach- Mentions John Williamson finding it easier to settle in on his return to WO than KM as a new staff member- WO wanting KM to develop retail area- Returning to talking about setting up in the US- Gives background to working with KM on pitching for a job in Venezuela from New York before office was opened- More on the winning pitch for the rebranding of Pedavesa, the Venezuelan oil company- Describes the possibilities of extending the branding to perceptions of Venezuela as a country- Explains failure of the job to take off in political terms but demonstrated ability of Wolff Olins to compete with the established America based companies- Process of winding down lives in London aiming to arrive in New York in 1998, but became January 1999 for TCH- Difficulty in finding premises as boom time- Peter Tregear drawing up secondment agreements-

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