Branding & design

Stevens, Sarah (2 of 7) Oral History of Wolff Olins.

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  • Type

    sound

  • Duration

    00:27:52

  • Shelf mark

    C1015/39

  • Subjects

    Branding

  • Recording date

    2003-04-09; 2003-06-03

  • Is part of (Collection)

    Oral History of Wolff Olins

  • Recording locations

    Wolff Olins office, London

  • Interviewees

    Stevens, Sarah, 1961- (speaker, female, Account Director)

  • Interviewers

    Roberts, Melanie (speaker, female)

  • Abstract

    Part 2: Tape 1 (F13196) Side B: Compares Wolff Olins to Landor with the positive impact of Wolff Olins' senior staff still being involved with projects on a day to day basis- Describes structure of Foundation Course at Eastbourne Art College- Graphics being attractive with its analytic technical approach- Mentions unsolved murder of student and being recalled for interview in the last few years- Getting first job through college friend who was leaving Sampson Tyrrell for Wolff Olins- Importance of network and the implications of this- On needing to have a point of view, but also considering how to put it into the arena- Gender implications of this with men using the 'mates' system, but women having to be more strategic- Suggesting WO laddish in its culture when arrived, less so now- Graphics being seventy percent male with Account Directors traditionally being a female resource (currently twenty percent male)- Ian Stephens raising the profile and responsibilities of account management recently putting it on an equal footing with creative and consulting roles- SS moving into this area with this change- Briefly describes project work while at College and the aesthetics of the period- Expense of providing materials like letraset- Expands on this- Being trained for art work as well as graphics- Very few women on course- Early job with a packaging company- Mentioning that packaging graphics is invariably done by women- SIAD course wholly practical- General advice on careers- Getting first job in holidays while still at college- Design being a sink or swim industry- Early self consciousness about clothes etc- Growing up within the industry-

  • Description

    Interviewee note: Father's occupation: site manager for a construction company

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