Branding & design
Stevens, Sarah (3 of 7) Oral History of Wolff Olins.
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Oral History of Wolff Olins
Wolff Olins office, London
Stevens, Sarah, 1961- (speaker, female, Account Director)
Roberts, Melanie (speaker, female)
Part 3: Tape 2 (F13197) Side A: Leaving college and realising Eastbourne's position amongst art schools- Travelling to Germany as an au pair for eight months, going on to Munich to work part time in a design studio- Returning to UK after four months getting job at Wings Design Consultants, packaging specialists, on recommendation of college friend- Living in and getting to know London- Talks about work community at Wings- Buying a flat jointly with friend and making a good profit- Describes personal style as eclectic but minimal- Unprepared for demands of real work such as deadlines, demanding senior staff, client commentary, deliverability etc- Resisting falling into production part of job whilst maximising problem solving strengths- Gives example of working on M&S frozen fish products and extending an established design format to cover a range- Using same skills at Sampson Tyrrell working for Legal & General on developing their wide range of forms- The value to her design approach of not having regularly filled in forms- Good grounding for later work- On appreciating Sampson and Tyrrell both being hands on and supportive as employers- On the company expanding rapidly after Sampson Tyrrell being taken over by WPP- Working on Royal Mail's corporate identity following its initial design by Sedley Place- Original design at concept stage and difficult to print and reproduce in various applications- SS working for over two years on this project (1985-7)- Being recognised as someone who is able to perform over time on one project- Benefits of maintaining a long term client relationship- WO focussing on this in last few years- Mentions changes in approach to branding since RM job- Relatively straightforward extension of marketing at that time- Working with Lyn Green and person in charge of vehicles- Describes the complexity of realising numerous derivatives of the marque- On being a very commercially successful project- On producing a commemorative coin for Royal Mail staff as well as a first day cover of the penny black-
Interviewee note: Father's occupation: site manager for a construction company