Branding & design

Stevens, Sarah (4 of 7) Oral History of Wolff Olins.

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  • Type

    sound

  • Duration

    00:30:32

  • Shelf mark

    C1015/39

  • Subjects

    Branding

  • Recording date

    2003-04-09; 2003-06-03

  • Is part of (Collection)

    Oral History of Wolff Olins

  • Recording locations

    Wolff Olins office, London

  • Interviewees

    Stevens, Sarah, 1961- (speaker, female, Account Director)

  • Interviewers

    Roberts, Melanie (speaker, female)

  • Abstract

    Part 4: Tape 2 (F13197) Side B: Continues talking about the coins they commissioned from the Royal Mint- Not getting into heart of the Royal Mail- On client being very clear about what didn't want- Reaching an agreement on the vans' design being particularly difficult- Describes what was done and mentions it is still in use- New identity following on from RM's being separated from Parcel Force- Talks about early challenges of job including having the crowns drawn by an illustrator- Extra expense of producing material with four colour printing so having to create the ability to be printed with one and two colours as well- Having to learn production and artwork techniques before new technology came into use- Benefits of having seen old and new processes in being able to judge the ability of a design to be realised- Explains the potential variations in quality now that the designer can send work straight from the computer to the repro-house (printer)- Expands on this- Talks about who signs design work off- Mentions proof reading often being done by specialists on big jobs with onus being on client for final agreement on texts- Reflects on work cultures at Wings, Sampson Tyrrell, Landor and Wolff Olins- Comments on changes in culture at ST and at WO after being taken over- Working for Landor on implementation of France Telecom during the last recession- Landor being formally structured with middle layer doing majority of work- Not liking the work environment at Landor- On importance of being very considered when making a move in this industry- Feeling liberated by move to Wolff Olins and appreciating the open culture and high creativity-

  • Description

    Interviewee note: Father's occupation: site manager for a construction company

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