Branding & design
Stevens, Sarah (6 of 7) Oral History of Wolff Olins.
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Oral History of Wolff Olins
Wolff Olins office, London
Stevens, Sarah, 1961- (speaker, female, Account Director)
Roberts, Melanie (speaker, female)
Part 6: Tape 3 (F13478) Side B: Continues talking about the Tesco project and the subtlety of approach that was needed in critiquing other agencies working in relation to a brand that WO have developed- Importance of recognising other people's constraints when making a judgement on their work- Mentions a change of senior management at Tesco raising new priorities related to cost efficiency- Doing some work with Tesco's on developing a brand site so that maximum transparency on progress is accessible to all involved at all times- Moving back from the whole project now up and running- Talks about the advantages of an on line brand system for global companies as well as some problems- Mentions client relationship changing with personnel changes as well as Tesco's approach to finances affecting the areas that WO wished to be involved in- Describes how Wolff Olins' reach a rate for a job and the areas of flexibility that can be developed where budgets are constrained- On Tesco as a client as brave and demanding- On the thinking WO proposed to Tesco on their on-line shopping service-
Interviewee note: Father's occupation: site manager for a construction company