Branding & design

Stevens, Sarah (7 of 7) Oral History of Wolff Olins.

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  • Type

    sound

  • Duration

    00:31:22

  • Shelf mark

    C1015/39

  • Subjects

    Branding

  • Recording date

    2003-04-09; 2003-06-03

  • Is part of (Collection)

    Oral History of Wolff Olins

  • Recording locations

    Wolff Olins office, London

  • Interviewees

    Stevens, Sarah, 1961- (speaker, female, Account Director)

  • Interviewers

    Roberts, Melanie (speaker, female)

  • Abstract

    Part 7: Tape 4 (F13501) Side A: SS mentions her changing role on the Tesco project- Talking about being a women in the design team and in the industry general- On the problems for women in the industry of being able to operate at the top of a demand led arena with a family where a partner is not able to be flexible- SS talks about a continuing relationship with British Telecom spanning from Landor to Wolff Olins- Joining WO to work on the MCI / BT merger; working on both design and account side of the project- Being asked in 1999 to work on BT Openworld and then on the wholesale part of BT- Explains the necessity for the wholesale area's image to be separated from that of BT as it was a business serving the telecommunications industry generally- Gives a brief insight into the client relationship- Expands on the wholesale project where WO were asked to come up with a brand idea; establishing the name in the public's consciousness; developing a brand expression, and designing a communication roll out programme- Pitching for each part of the BT work- Gives the background for the wholesale area with its two communities of marketing people and engineers- Describes the complexity of their remit as well as their no longer being a monopoly redefining the way they presented themselves to the world- Talks about WO approach to researching and developing the brand idea with the company- On the politics of re-naming arriving at BT Wholesale- Outlines the programme for BT wholesale including the marketing CEO presenting the new vision for the company around the country- Mentions a new series of road-shows being developed at the moment-

  • Description

    Interviewee note: Father's occupation: site manager for a construction company

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