Branding & design
Stevens, Sarah (7 of 7) Oral History of Wolff Olins.
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Oral History of Wolff Olins
Wolff Olins office, London
Stevens, Sarah, 1961- (speaker, female, Account Director)
Roberts, Melanie (speaker, female)
Part 7: Tape 4 (F13501) Side A: SS mentions her changing role on the Tesco project- Talking about being a women in the design team and in the industry general- On the problems for women in the industry of being able to operate at the top of a demand led arena with a family where a partner is not able to be flexible- SS talks about a continuing relationship with British Telecom spanning from Landor to Wolff Olins- Joining WO to work on the MCI / BT merger; working on both design and account side of the project- Being asked in 1999 to work on BT Openworld and then on the wholesale part of BT- Explains the necessity for the wholesale area's image to be separated from that of BT as it was a business serving the telecommunications industry generally- Gives a brief insight into the client relationship- Expands on the wholesale project where WO were asked to come up with a brand idea; establishing the name in the public's consciousness; developing a brand expression, and designing a communication roll out programme- Pitching for each part of the BT work- Gives the background for the wholesale area with its two communities of marketing people and engineers- Describes the complexity of their remit as well as their no longer being a monopoly redefining the way they presented themselves to the world- Talks about WO approach to researching and developing the brand idea with the company- On the politics of re-naming arriving at BT Wholesale- Outlines the programme for BT wholesale including the marketing CEO presenting the new vision for the company around the country- Mentions a new series of road-shows being developed at the moment-
Interviewee note: Father's occupation: site manager for a construction company